We were invited at the launch event of Guylian Belgian Chocolate Café, at YAS mall (Yas Island) – AbuDhabi. In it’s Unique Sea shell creativity, this Chocolate Café offers Original Belgian Chocolate Sea Shells which are sure to deliver you the ultimate chocolate experience. It is so rich and creamy from outside and have this oh-so-yummy famous Guylian hazelnut flavor.
The open-air cafe location was classy, and the evening was startling with Chocolate truffles, desserts, snacks and coffee served in a modern Art Deco setting, we surely had enjoyed the beautiful array of delights and pander to our passion for the premium Belgian chocolates, exquisite cakes and decadent desserts.
While the cafe focused on Guylian’s signature chocolate that made them a recognized global brand, the eatery also sell sandwiches, pastries, coffee, cakes and more. I simply loved the fact how soft and creamy these chocolates are, they simply melts in your mouth simultaneously giving you this delectable taste of signature hazelnut praliné filling with in.
We had a privilege of greeting the Ambassador of the Kingdom of Belgium to the UAE and a meeting and interview with an Ever-smiling Mieke Callebaut, Marketing & Sales Director Europe/USA of the brand Guylian. She has briefed us about the origin of the World’s Favorite Belgian Sea Shells, of how the Chocolatier Guy Foubert become the first to come up with the idea of making chocolates in this shape, while returning home, thinking of bringing gifts to friends and family and passing along the coastline and getting his inspiration from the seashells.
A Story of Love and Chocolate:
She also narrates how the whole journey of Guylian begans, “Guylian”, the romantic combination of the founders’ names, the Belgian couple Guy and Liliane. Guylian was started in 1958 by a Guy Foubert, a Belgian chocolatier who specialised in artisanal handmade chocolate truffles. The chocolates are now sold in more than 120 destinations around the world, but the company’s signature truffle recipe is still made in small-batch copper kettles exclusively by Guylian’s master chocolatiers in Sint-Niklaas, Belgium. The chocolates are available in hypermarkets, department stores and duty-free shops at major airports around the world.
Inspiration for Outlet in UAE:
It lovely to know the similarities and fondness Brand Owners find in the culture of UAE, they love the culture and tradition of giving and sharing in this region which inspires them to have Guylian Belgian Chocolate Café established here and the products be part on national and traditional festivities, Giveaways and Warm Gifts giving activities which is a part of our rich culture in UAE.
Some interesting fact:
Every Sea Shell is marked with a Guylian “G” stamp, the sign of a genuine Guylian chocolate & a mark of an artist.
The shape of the Guylian chocolate seahorse is distinctive. It has its tail coiling the other way around than seahorses in life.
They serve a gourmet range too.
It is an exclusive and classy location at Luxury Court on the ground level in Yas Mall. to indulge in all the luscious Guylian pleasures. it’s open from Saturday to Wednesday: 10:00am – 10:00pm and Thursday to Friday until midnight.
All in all it was a great event, very well coordinated and organized by TohPR, with goody bags and unlimited flow of Guylian famous chocolates and Canapés, we surely had some coddle chocolate moments there! We are going back there very soon 😉
Images Courtesy: Kaby Klick